ABOUT UDU
Make-up tools haven't changed in decades.
Whether you’re a young make-up newbie, an established make-up lover (with or without a mobility impairment), or a seasoned expert who’s just having a little more trouble gripping things these days because of your arthritis, make-up tools weren’t exactly made with your comfort in mind.
We want to change that. UDU has reimagined make-up tools, making them easier and more comfortable for everyone to use.
Meet the team
Michelle oben
Michelle comes from advertising, technology and retail. She was most recently the Senior Vice President of Digital Platforms at FCB, where she oversaw multiple digital practices that were responsible for building modern brands.
Together, with a team of advisors who are leaders in Beauty (Estée Lauder, Milk Makeup, P&G, Unilever), in Retail (Target), and in Universal Product Design (Northwestern University and Facility), Michelle is building UDU to raise the bar in the beauty industry so that everyone— regardless of age or ability— has an easy way to feel beautiful.